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Using AdWords to Assess Demand for your Online Service

Page history last edited by Mirwais Zekrya 14 years, 9 months ago

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  • The best way to understand if there will be demand for your service is to 'pretend' you are open for business when in fact you are not!  In this blog post from Eric Ries you will elarn how to run a fake AdWord campaign to assess the appetite for your product offering.  Don't worry about disappointing a handful of customers, if your product is really successful then they won't matter in athe grand scheme of things!

 

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