URL:

• http://www.amazon.com/Four-Steps-Epiphany-Steven-Blank/dp/0976470705
• http://www.cafepress.co.uk/kandsranch - copy from Cafepress £18.50

Comments:

• Makes you put the customer ahead of your product and forces you to think about your company's cashflow and fundraising from a strategic perspective.
• It is a key book. Must read
• First three chapters are available at http://www.stanford.edu/group/e145/cgi-bin/winter/drupal/upload/handouts/Four_Steps.pdf
• Brant Cooper and Patrick Vlaskovits wrote "The Entrepreneur's Guide to Customer Development" which reworks key principles from "Four Steps" into an easier to read and follow format (books has a foreword by Steve Blank)

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