• If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!


Crossing the Chasm

Page history last edited by Mirwais Zekrya 14 years, 10 months ago




  • This book presents the Technology Adoption Lifecycle and the various user groups it consists of:  Innovators, early adopters, early majority, late majority and laggards.  Based on this lifecycle a company can tailor it's marketing strategy and product offering to make the most of each the user group.


Start-ups who found this useful:

  • HyperNumbers 



Comments (0)

You don't have permission to comment on this page.