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Crossing the Chasm

Page history last edited by Mirwais Zekrya 10 years, 8 months ago

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  • This book presents the Technology Adoption Lifecycle and the various user groups it consists of:  Innovators, early adopters, early majority, late majority and laggards.  Based on this lifecycle a company can tailor it's marketing strategy and product offering to make the most of each the user group.

 

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