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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Page history last edited by Sean Murphy 13 years, 11 months ago

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Comments:

  • Good book for helping you formulate your 'customer mental model'.
  • It is a good book. However it only applies to big companies that are trying to reinvent themselves and reshape a market. The theory of this book is very solid but implementation it is close to impossible. In order to create a "strategy canvas" you have to do a lot of market research and customer surveys. This takes a lot of time and in a start-up speed is of the essence. And if you take the market research part out you end up with a strategy based on assumptions.  Read it but don't base your strategy on it.
  • The article from HBR is only a few pages and outlines the key concepts: http://hbr.org/2004/10/blue-ocean-strategy/ar/1
  • Kathy Sierra offers a great approach to using "Blue Ocean" thinking in "How To Come Up With Breakthrough Ideas" which is definitely applicable to startups.

 

Start-ups who found this useful:

  • HyperNumbers
  • YOOSE
  • TV Pixie

 

Comments (1)

Vladimir Oane said

at 6:50 pm on Jul 24, 2009

It is a good book. However it only applies to big companies that are trying to reinvent themselves and reshape a market. The theory of this book is very solid but implementation it is close to impossible. In order to create a "strategy canvas" you have to do a lot of market research and customer surveys. This takes a lot of time and in a start-up speed is of the essence. And if you take the market research part out you end up with a strategy based on assumptions.

Read it but don't base your strategy on it.

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