Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell

URL:

• http://andrewchenblog.com/2009/06/11/benefit-driven-metrics-measure-the-lives-you-save-not-the-life-preservers-you-sell/

 

Comments:

• Great blog post that differentiates between initiatives and metrics that focus on value preservation vs. value-creationin a startup.  He also introduces "benefit-driven" metrics that get you asking what value are customers measuring when they use your service/product.

 

Start-ups who found this useful:

• uberVU