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Benefit-Driven Metrics: Measure the lives you save, not the life preservers you sell

Page history last edited by Mirwais Zekrya 14 years, 2 months ago




  • Great blog post that differentiates between initiatives and metrics that focus on value preservation vs. value-creationin a startup.  He also introduces "benefit-driven" metrics that get you asking what value are customers measuring when they use your service/product.


Start-ups who found this useful:

  • uberVU


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