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Comments (1)
Vladimir Oane said
at 6:50 pm on Jul 24, 2009
It is a good book. However it only applies to big companies that are trying to reinvent themselves and reshape a market. The theory of this book is very solid but implementation it is close to impossible. In order to create a "strategy canvas" you have to do a lot of market research and customer surveys. This takes a lot of time and in a start-up speed is of the essence. And if you take the market research part out you end up with a strategy based on assumptions.
Read it but don't base your strategy on it.
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